Danielle Maglione

About Danielle Maglione

I’ve been working in social media and beauty for 10 years, from Kardashian Beauty to Estée Lauder for Smashbox, and now leading Social and Content Strategy at Unilever for Tatcha. I specialize in brand positioning, external communications and storytelling, protecting brand integrity and authenticity. My work sits at the intersection of culture and creativity, translating brand values into narratives communities can connect with. As a leader, I’m collaborative and empowering. I believe the best ideas come from teams who feel supported and confident.

Experience

1. Head of Social Media and Content Strategy

   TATCHA

   Dec 2020 — Present

   Lead Tatcha’s full social and content ecosystem across all platforms, shaping the brand’s narrative, visual identity and cultural presenceOwn social positioning and external communications, ensuring brand integrity and a consistent, elevated expression Translate cultural trends, audience behavior and platform shifts into actionable insights that inform brand storytelling and creative decision-makingBuild, mentor and empower a high-performing social team, fostering a collaborative environment that supports innovation and strong creative thinking

Education

• California State University, Chico

  Journalism, Public Relations

Skills

• Strategy
• Public Relations
• Media Relations
• Social Media Marketing
• Advertising
• Social Media
• Marketing
• Digital Marketing
• Customer Service
• Strategic Communications
• Analyst Relations