Danielle Best

About Danielle Best

I’m a creative leader and website ecosystem lead focused on crafting cohesive, high-impact digital experiences that connect brand storytelling with functional design. I specialize in bridging creative strategy, art direction, and design systems—ensuring every touchpoint reflects both brand vision and functional clarity. I thrive at the intersection of creativity and systems thinking, partnering closely with marketing, development, and content teams to bring complex digital environments to life. My work centers on translating brand vision into seamless, scalable web experiences that connect design excellence with measurable impact. I’m passionate about growing into creative direction—leading digital strategy, shaping team collaboration, and building experiences that inspire, inform, and drive meaningful connection across every touchpoint.

Experience

1. Website Ecosystem Lead

   Highspot

   Sep 2023 — Present · Seattle, WA, US

   I lead four website properties for a high-growth B2B SaaS company—our marketing site, user community, marketplace, and help center. I own the website design system and provide art direction and strategy to deliver a cohesive, user-centered experience across all digital touchpoints. With a strong focus on UI/UX, I create experiences that blend creativity and strategy to drive measurable business impact.Key Responsibilities* Oversee the website ecosystem, ensuring a consistent, high-quality experience across all properties.* Design and maintain the website design system, defining visual standards and scalable components.* Provide art direction, creative strategy, and design leadership across digital initiatives.* Develop design briefs, specification documents, and visual assets for web projects and campaigns.* Partner cross-functionally with marketing, product, and engineering teams to align design with business goals.* Mentor junior designers, fostering growth through feedback, guidance, and collaborative critique.* Contribute to building a high-performing, inclusive, and creatively driven team culture.About Highspot Highspot is a global leader in revenue enablement, helping companies achieve measurable outcomes through a unified platform for content, training, engagement, and artificial intelligence.

Education

• School of Visual Concepts

  UI / Visual Design Certificate Program

• Washington State University

  Bachelor of Arts (BA)