Danielle Pepperl

About Danielle Pepperl

I am a seasoned brand builder and storyteller who finds passion in deeply understanding a business problem, diving into consumer insights and building stories that connect brands and products to a target audience. My strength is in building authentic brands that connect with consumers on a rational and emotional level. I have extensive experience in the following- Development and application of global go-to-market processes- Strategic brand planning- Brand positioning and narrative development- Multi-year global campaign planning inclusive of strategy and content planning- Leading highly matrixed global teams- Identification and application of target audience insights

Experience

1. Director, Brand Marketing

   Brooks Running

   Jul 2022 — Present

   Lead a high functioning and matrixed team in the development of global brand campaigns. In this role, I oversee a team that is responsible for the development of all brand and product campaigns for Brooks beginning with strategic planning all the way through global content development.

Education

• University of Washington

  BA, Communications

  2005 — 2009

Skills

• Marketing Communications
• Facebook
• Strategic Communications
• Project Planning
• Marketing
• Corporate Communications
• Public Speaking
• Digital Marketing
• Marketing Strategy
• Press Releases
• Management
• Blogging
• Event Management
• Crisis Communications
• Social Media
• Sales
• Public Relations
• Media Relations
• Event Planning
• Integrated Marketing
• New Media
• Social Media Marketing
• Publicity
• Social Networking