Danielle Hoffmeyer

About Danielle Hoffmeyer

I’m a B2B SaaS demand generation marketer specializing in email marketing, nurture sequences, and full-funnel campaign strategy that turns leads into pipeline.I currently work in B2B SaaS, where I support growth through email programs, paid media, webinars, and lifecycle campaigns. My approach is grounded in data, buyer psychology, and clear messaging, which helps my teams improve conversion rates, shorten sales cycles, and create more predictable revenue.What I focus on most:• Email nurture & onboarding sequences• Webinar registration and follow-up flows• Lifecycle and re-engagement campaigns• Conversion-focused messaging and CTA strategy• Cross-channel demand generation alignmentI’ve supported campaigns that generated millions in influenced revenue, driven measurable ROI improvements, and consistently optimized performance through testing and analysis.

Experience

1. Senior Demand Generation Specialist

   HCSS

   Jun 2025 — Present

   Own full-funnel demand generation strategy across email, paid media, webinars, and lifecycle campaignsBuild and optimize email nurture sequences to move leads from MQL to SQLPartner closely with sales, product, and ops to align campaigns to revenue goalsLead campaign testing and performance analysis to improve conversion rates and pipeline contributionSupport cross-sell and expansion initiatives through targeted email and multi-channel programs

Education

• University of Houston, C.T. Bauer College of Business

  Bachelor of Business Administration - BBA, Marketing