Danielle Hocking
Director of Franchisee Performance | Operational Excellence | Driving Growth Across Franchise Networks
- Role
- Director of Franchisee Performance at Goglow
- Location
- Henderson, NV, US
- LinkedIn followers
- 500 followers
About Danielle Hocking
I’m a results-driven operations leader with 15+ years of experience helping franchise…
Experience
Director of Franchisee Performance
Sep 2024 — Present
In this role I lead the performance strategy for the goGLOW franchise network, working directly with owners and their teams to ensure each location operates at its highest potential. My focus is on developing people, creating systems that scale, and supporting franchisees through every stage of the business lifecycle.Core Responsibilities:Oversee franchisee coaching and development programs that drive operational excellence and sales performanceLead new store openings with a focus on team readiness, presales execution, and strong first-year growthMonitor and analyze key performance metrics, turning data into actionable strategies for improvementProvide in-field training and ongoing support to franchise teams across multiple marketsBuild and maintain playbooks, launch maps, and standard operating procedures that keep the brand consistentPartner with cross-functional teams to align field execution with marketing campaigns, financial strategies, and brand initiativesI help franchisees launch strong, grow sustainably, and optimize their operations. By combining data-driven insights with real-world coaching, I ensure every franchise partner feels supported and equipped to succeed.
Education
University of Nevada, Reno
Bachelor's degree, Psychology
2006 — 2010
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