Danielle Hendricks Baker

About Danielle Hendricks Baker

Danielle Hendricks Baker brings over ten years of experience to Technogym as Senior Marketing Manger. Prior to her role at Technogym, Danielle spent a decade on the public relations agency side, working across consumer lifestyle clients and top brands across the travel industry. Most notably, Danielle led day-to-day strategy and media relations across some of the most notable luxury hospitality brands from Hilton’s Luxury & Lifestyle Group, including Waldorf Astoria, LXR, Conrad and Canopy by Hilton, to fitness lifestyle community Tone It Up. She spearheaded media relations for numerous hotel openings, including JOALI Maldives, LOTTE HOTEL SEATTLE and Hilton’s lifestyle brand Canopy, and worked alongside iconic hotels to reposition or reopen their properties, such as Fontainebleau Miami Beach, Lotte New York Palace, JW Marriott Miami Turnberry Resort & Spa, Hilton Los Cabos, Castle Hill Inn, among others. Danielle began her career in fashion public relations and fashion production before moving into an agency role where she worked across a variety of tourism accounts, including Tourism Authority of Thailand, Atlantic City Visitors & Convention Bureau (now the Casino Reinvestment Development Authority), Florida’s Paradise Coast, and more. In her spare time, Danielle enjoys trying out the newest boutique fitness classes, checking destinations off her bucket list and experimenting in the kitchen. Hailing from Cleveland, Ohio, Danielle graduated cum laude from Ohio University, where she earned a Bachelor of Science in Journalism degree with a focus on public relations and studied abroad in Mérida, Mexico.

Experience

1. Senior Marketing Manager

   Technogym

   Oct 2022 — Present

Education

• Ohio University

  BSJ, Public Relations

  2008 — 2012