Danielle Gray

About Danielle Gray

I’m a marketing strategy and experiential leader who sits at the intersection of business intelligence, brand, and live experiences. I build integrated programs and C-suite–level events that move the needle on revenue, relationships, and reputation—not just “put on a good show.”With an MBA, 15+ years in professional services and B2B, and experience as a two-time founder, I’m comfortable owning both the creative vision and the numbers behind it. I’ve led marketing and content strategy for a member association in the architecture, engineering, and construction (AEC) industry; built and grown a pet wellness brand from pitch deck to $250K+ in revenue; and advised firms on how to align campaigns, content, and events with clear business outcomes.In my current role, I direct content and live production for national conferences, AI-focused events, and online learning. That includes setting strategy, shaping narratives, leading campaign planning, and partnering with senior leaders to ensure our most visible programs support growth, engagement, and brand position. Recent highlights include:• Producing five multi-day national conferences attendees) and boosting attendee satisfaction by 214% from 2023 to 2024• Outperforming an online event registration goal by $25K through smarter positioning, segmentation, and promotion• Curating and producing the first AI conference in the AEC industry, designed as a fully interactive experience for 150+ senior professionals• Designed and curated the industry\'s first AEC.AI Masterclass - webinar series that outperformed goal by +219% in revenueAs Founder of DG Marketing Company, I’ve trained more than a dozen marketing teams to integrate content and event strategies, facilitated 25+ workshops to sharpen campaigns and launches, and served as a keynote speaker and moderator at chapter, regional, and national events. That work keeps me close to the realities of marketing teams and the expectations of senior stakeholders.I’ve led a dog wellness brand from concept to launch to scale—winning a $20K pitch competition, expanding wholesale partnerships, and learning (in real time) how to test, pivot, and build community around a clear value proposition.Across all of this, my through line is the same:• Set a clear strategy tied to business priorities and audiences• Design integrated campaigns and experiences that bring that strategy to life• Lead teams and stakeholders with the calm, competitive focus

Experience

1. Director, Content and Knowledge Resources

   Smps Society For Marketing Professional Services

   Apr 2024 — Present · Atlanta, GA, US

   Lead marketing strategy, content, and live experiences for a member professional association in the AEC industry—owning our flagship conferences, AI events, and education programs from strategy through execution.• Set the strategy and roadmap for national conferences and key programs, aligning themes, campaigns, and content with organizational growth and member engagement priorities.• Lead end-to-end planning for multi-day national conferences attendees), including narrative arcs, agenda design, speaker mix, and show flow.• Produced five live shows across multiple three-day conferences, ensuring seamless production, strong audience engagement, and integration with broader marketing efforts.• Increased attendee satisfaction scores by 214% from 2023 to 2024 by rethinking formats, sharpening positioning, and elevating the stage and attendee experience.• Outperformed an online event registration goal by $25K through targeted messaging, audience segmentation, and optimized promotional timing.• Designed and curated the industry\'s first AEC.AI Masterclass - webinar series that outperformed goal by +219% in revenue• Curated and produced the industry’s first AI conference for AEC professionals, creating an interactive, 150-person experience that combined demos, panels, and facilitated discussions.• Partner with senior executives, board members, and practice leaders to translate business priorities into marketing programs and thought leadership moments.• Manage cross-functional teams, volunteers, and external vendors (production, AV, creative) to deliver high-impact, on-brand experiences on time and within budget.• Coach and prepare speakers, moderators, and hosts—drawing on my own on-stage experience to support clear, compelling delivery.• Lead as Publisher for Marketer, the association’s publication, directing editorial calendar, contributor strategy, and an editorial committee, resulting in a 175% year-over-year increase in readership.

Education

• Jacksonville University

  Bachelor's, Marketing

  2006 — 2010

• Jacksonville University

  MBA, Marketing

  2010 — 2011

Skills

• Email Marketing
• SEO
• Social Media Marketing
• Advertising
• Corporate Branding
• Graphic Design
• Blogging
• Marketing
• Brand Development
• Digital Marketing
• Newsletters
• Web Content Management
• Landing Page Optimization
• Adobe Creative Suite
• Trade Shows
• Website Copy
• Copywriting
• Marketing Copy
• Leadership
• Facebook
• Integrated Marketing
• Social Media
• Search Engine Optimization (SEO)
• Social Media Optimization (Smo)