Danielle Geib

About Danielle Geib

As the Resort Apparel & Accessories Buyer for Hershey Entertainment & Resorts, I combine strategic vision with hands-on leadership to deliver a guest experience that reflects both quality and innovation.I oversee buying strategy, forecasting, and vendor relations across multiple brands and categories, ensuring that each assortment aligns with both business goals and brand integrity. I’m passionate about building strong partnerships — with vendors, teams, and cross-functional leaders — to drive results and streamline processes.Whether leading brand trainings, implementing new buying processes, or mentoring team members, I’m focused on creating collaborative solutions that elevate performance and strengthen the overall retail experience. My goal is to continue growing as a senior buyer and strategic retail leader, guiding teams and brands toward long-term success.

Experience

1. Resort Apparel and Accessories Buyer

   Hershey Entertainment & Resorts Company

   May 2025 — Present · Hershey, PA, US

   Lead end-to-end buying strategy for apparel and accessories across multiple resort retail outlets, curating brand-right assortments that reflect guest demographics, brand standards, and seasonal trends.Work with brands such as Lululemon, Vuori, Adidas, Costa, Roxy, O\'Neill, Billabong, Crocs, etc.Develop and execute category assortment plans aligned with financial goals, margin targets, and product innovation opportunities.Partner cross-functionally with retail operations, leadership, and planning teams to analyze sales performance and adjust strategies to maximize sell-through and profitability.Source and negotiate with vendors to meet cost, quality, and volume requirements while fostering long-term, collaborative partnerships.Lead in-person brand trainings and visual merchandising sessions to educate teams on product knowledge, selling techniques, and service standards.Initiate and launch process improvements that enhance efficiency, consistency, and vendor performance tracking.Oversee brand compliance, logo art usage, and product approvals to maintain brand integrity and uphold company standards.Key Achievements:Expanded brand portfolio and introduced new seasonal assortments that improved category performance and guest engagement.Strengthened vendor relationships, improving fulfillment timelines and product quality metrics.Spearheaded a new training framework adopted across multiple resort locations, improving team confidence and sales consistency.

Education

• West Virginia University

  Bachelor of Science (B.S.), Marketing

  2011 — 2016

• West Virginia University

  Bachelor of Business Administration (BBA), Marketing

  2011 — 2016

Skills

• Public Speaking
• Communication
• Teamwork
• Customer Service
• Challenge Driven
• Microsoft Office
• Organizational Leadership
• Effective Communicator
• Fundraising
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Event Management
• Microsoft Word
• Social Media
• People-Oriented
• Leadership
• Marketing
• Marketing Communications