Danielle Burton
Product Marketing Dell Technologies
- Role
- Senior Product Marketing Manager at Dell Technologies
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Marketing Manager
Sep 2021 — Present · Boston, MA, US
Manage Dell’s external running themed Talking Tech video blog series with internal & external SVP guests/ influencers •Coordinate vblog topics based on industry/customer trends & pivot promotion tactics based on past performance/data •Produce the ISG podcast program, coordinate content calendar, strategically promote/advertise episodes & edit audio for Power of Technology & Power2Protect series •Communicate directly with customers & partners featured on the podcast and lead collaborative promotion strategy •Achieved 50% increase in podcast listens through strategic promotion, topic selection & special guest features •Lead YOY planning discussions & goal setting for the ISG programs group, ensuring customer focus & product alignment •Coordinate and manage tier 1 events at the strategy & ops level for: Dell Tech World, VMware Explore, AWS, DT Forums •Work closely with customers & PMMs to ensure strategic messaging & product promotion at events
Education
University of Idaho
Bachelor of Science - BS, Business Marketing
2013 — 2017
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