Danielle Summers

About Danielle Summers

As Sr. Director of eCommerce & Digital Marketing for multiple retail brands, I leverage over 15 years of leadership in growth marketing and digital strategy to drive business performance across DTC, Amazon, and Wholesale channels. I lead cross-functional teams, focusing on e-commerce optimization, user experience, analytics, performance marketing, and retention marketing to deliver impactful digital transformation for multiple brands. With strong expertise in data-driven decision-making, I specialize in implementing innovative campaigns across a variety of channels, including paid media, CRM, SEO, and programmatic advertising. My work prioritizes long-term, scalable strategies that align with business goals while fostering team collaboration and a people-first culture. My passion lies in empowering teams to achieve sustainable growth and customer engagement through focused digital solutions that are scalable through AI technology as part of the digital ecosystem. Channel and platform experience- Shopify/ SFCC/ BigCommerce- Klaviyo/ SFMC- paid social: Meta, TikTok, Reddit, Snapchat, LinkedIn, YouTube and more- paid search- affiliate, influencers, partnerships - programmatic: display, native, CTV, audio, DOOH, OOH- direct mail- Amazon ads, MYCE and retention - Wholesale/ Retailer digital marketing (outdoor retailers, Target, Walmart and more)

Experience

1. Sr Director, Ecommerce & Digital Marketing

   Revelyst

   Dec 2024 — Present

   Promoted to oversee multiple brands’ ecommerce, UX, merchandising, analytics and digital marketing teams

Education

• Western Michigan University

  Bachelors of Arts, Public Relations

Skills

• Marketing
• Mobile Marketing
• Facebook Fan Page Strategies
• Ppc
• Digital Marketing
• Press Releases
• Facebook
• Google+
• Creative Management
• Hospitality Management
• Mobile Advertising
• Social Media Marketing
• Online Travel
• Powerpoint
• SEO Copywriting
• Online Marketing
• Twitter
• Facebook Marketing
• Hospitality Service
• Marketing Management
• Email Marketing
• Affiliate Marketing
• Creative Strategy
• Ppc Bid Management
• Tripadvisor Marketing
• Marketing Strategy
• Account Management
• Management
• SEO
• Hospitality Industry
• Event Management
• Digital Strategy
• Google Analytics
• Creative Briefs
• Public Relations
• Media Relations
• Business Strategy
• Social Media
• Sem
• Advertising