Danielle Eddy
Brand & Marketing Executive | I Help CPG, Beverage & Spirits Brands Create Competitive Advantage in Saturated Markets | Category Creation • Strategic Growth • Regulated Market Expert | Open to Leadership Roles
- Role
- Beachhead Strategy Advisor at New Zealand Trade and Enterprise
- Location
- Bronx, NY, US
- LinkedIn followers
- 500 followers
About Danielle Eddy
I solve the problem every marketer faces: How do you win when your category is crowded…
Experience
Beachhead Strategy Advisor
New Zealand Trade and Enterprise
Feb 2021 — Present
U.S. Market Entry Consultant for NZ Consumer Brands Advise New Zealand government trade agency and 10+ portfolio companies on U.S. market penetration strategies across food, beverage, and consumer technology categories.* Accelerated market entry timelines 30-50% by designing culturally-informed strategies for distribution, retail partnerships, and consumer engagement* Unlocked millions in new revenue opportunities by identifying optimal market entry points and partnership strategies* Navigated complex regulatory environments (FDA, TTB, state-by-state compliance) to optimize speed-to-market for international brands* Built strategic frameworks for platform partnerships, DTC strategies, and retail positioning in competitive U.S. marketKey Categories: Functional beverages, premium spirits, wellness foods, consumer technology
Education
Manhattan University
Public Relations, Marketing, Advertising, Business
University at Buffalo
Communications, Public Relations, Business Communications
Skills
- Trade Shows
- Event Coordination and Execution
- Journalism
- Food & Beverage
- Brand Development
- Sales
- Marketing Management
- Brand Ambassadorship
- Social Networking
- Trend Spotting
- Message Development
- Market Planning
- Industry Trade Shows - Domestic and International
- Media Tour Coordination and Execution
- Event Planning
- Speech Writing
- Media
- Consumer Products
- Sponsorship
- Media Relations - Local, Regional, National, International
- General Consumer Products
- Event Management
- Crisis Communications
- Usda Map Program
- Marketing
- Brand Management
- Marketing Strategy
- Trend Analysis
- Corporate Communications
- Alcoholic Beverages
- Editing
- Advertising
- Public Relations
- Social Media
- Media Relations
- Networking
- Sales Management
- Blogging
- Strategic Communications
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