Danielle Bourassa

About Danielle Bourassa

With over 19 years of work experience in the online media and entertainment industry, I am a passionate and visionary leader in the field of OTT (over-the-top) content distribution and monetization. My mission is to create and deliver engaging and immersive viewing experiences for diverse audiences across multiple platforms and devices. I currently lead the distribution and partnerships team at SPACEMOB, a dynamic and innovative company that specializes in producing and repurposing content for broadcast and streaming. At SPACEMOB, I am responsible for developing and executing the business development strategy, focused on content distribution, FAST (free ad-supported streaming TV) channel creation, and original production partnerships. I work with major platforms such as Roku, Amazon, Apple, and Google, as well as content producers, to expand our reach and revenue in the OTT space. I leverage my skills in online marketing, new business development, and B2B marketing to negotiate and close deals, build and maintain relationships, and identify and capitalize on emerging opportunities. I also collaborate with the ad sales team to integrate direct advertising into our FAST channels and VOD (video-on-demand) libraries. I am proud to be part of a talented and diverse team that is driven by creativity, innovation, and collaborative partnerships.

Experience

1. SVP of Distribution and Partnerships

   Spacemob

   Jan 2018 — Present

   Leading business development efforts, focused on content distribution, and FAST channel creation. Engaged in all areas of OTT from concept to creating a viewing experience and distribution of FAST channels and VOD libraries with major platforms- AVOD, SVOD, TVOD, and original production partnerships.Drive initiatives to secure and grow high-value intellectual property deals for major brands including Monster Jam and Harlem Globetrotters.Lead distribution efforts for Spacemob FAST channels to streaming platforms, including Pluto TV, Samsung TV Plus, Roku Channel, Amazon, VIZIO WatchFree+, LG and more.

Education

• Northeastern University

  N/A, Business

  1999 — 2000

• Worcester State University

  BS Communications, Communications, Business

  2000 — 2003

Skills

• Social Media Marketing
• Strategic Partnerships
• E-Commerce
• Loyalty Programs
• Online Marketing
• Online Advertising
• Salesforce.com
• Media Buying
• Affiliate Marketing
• Ppc
• Co-Registration
• B2b Marketing
• Mobile Marketing
• Lead Generation
• Google Adwords
• Customer Acquisition
• SEO
• Digital Media
• Comparison Shopping Engines
• New Business Development
• Online Lead Generation
• Advertising
• Marketing Strategy
• Sem
• Leadership
• Account Management
• Conversion Optimization
• Cpl
• Email Marketing
• Competitive Analysis
• Selling
• Start-Ups
• Business Development
• Web Marketing
• Digital Marketing
• Google Analytics