Danielle Directo-Meston
E-commerce Editor @Athletech News
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WORK HISTORY
E-commerce Editor @Athletech News
EDUCATION
California State University, Northridge
Bachelor's, Journalism
SKILLS
ABOUT DANIELLE DIRECTO-MESTON
I\'m a Los Angeles-based journalist, digital media editor, and e-commerce editor with over 21 years of experience covering LA retail news, luxury fashion, beauty, wellness, travel, decor, parenting, cannabis, tech, and many other lifestyle topics. I\'m well-versed in SEO and the development of analytics-driven content that serves the best interests of readers. Whether I\'m writing spot news or crafting an editorial strategy, I take a detail-oriented approach without losing sight of the big picture. As a freelance contributor, I previously wrote the luxury retail-focused Shop Talk column and covered awards seasons, fashion and film collaborations, and immersive pop-ups, to name a few. I\'m proud to maintain a strong network of contacts and enjoy fostering and facilitating professional relationships across industries.
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