Danielle Cullivan

About Danielle Cullivan

Strategic revenue and growth leader with 20+ years of experience architecting global demand engines that accelerate pipeline velocity and ARR for enterprise SaaS and high-growth technology organizations. Currently leading global digital experience and performance strategy at Microsoft, supporting AI platform adoption and 100M MAU targets through data-driven conversion initiatives. Proven track record of building \"from-the-ground-up\" revenue machines, including a $53M+ qualified pipeline engine and integrated GTM models that align Sales, Marketing, and Finance to predictable commercial outcomes.Throughout my tenure at Microsoft, Qorvo, Intel, and IBM, I have specialized in the \"How\" of growth—orchestrating the intersection of digital strategy, high-impact content, messaging and operational scale to turn complex AI and Enterprise technologies into predictable commercial outcomes.My focus as an executive leader is on three key pillars:Building Growth Engines: I don’t just manage campaigns; I focus on unified systems. By integrating web, content, and performance marketing, I ensure every digital touchpoint is an asset for pipeline velocity and customer acquisition.Scaling Innovation: I lead at the frontier of technology. Whether launching M365 Copilot to a 100M MAU target or reducing content production costs by 94% through AI-integration, I specialize in using emerging tech to gain a competitive edge.Operational Excellence: I lead high-performing organizations by creating clarity and accountability. I am a firm believer in developing leaders and fostering cultures where high standards, trust, and humanity coexist to drive business impact.Core Competencies: Global Growth Strategy • Performance Marketing • ARR & Pipeline Acceleration • Digital Transformation • AI/ML Adoption • Multi-Channel Content Strategy

Experience

1. Senior Director, Global Digital Experiences

   Microsoft

   Oct 2023 — Present

   Executive lead for the global digital marketing strategy and web ecosystem for Microsoft’s AI Business Solutions and Security portfolios. Orchestrating data-driven content and digital experiences that fuel global awareness, acquisition, and ARR growth.Strategic Vision: Set the global direction for web marketing and execution to expand customer acquisition and adoption of core commercial AI and Security products.M365 Copilot Acquisition: Spearheaded the digital experience strategy to support the 100M MAU target. Optimized the online purchase funnel in FY25 Q3, delivering 151K+ high-intent commercial clicks, 120K downloads, and 380K+ product engagements.AI-Driven Innovation: Directed an AI-assisted video program to showcase solutions for customer pain points. Produced 60+ videos, increasing CTR to 27%(a 200% lift) while reducing production time by 90% and costs by 94%.Executive Leadership: Empower a high-performing 27-person Digital Marketing organization, integrating AI tools and advanced workflows to elevate productivity and strategic business impact.

Education

• University of California, Berkeley, Haas School of Business

  Women's Executive Leadership Program, Executive Education

• Oregon State University

  Bachelor of Science, Business Administration

• University of Kentucky

  UK True Lean Systems, College of Engineering

Skills

• Advertising
• Product Marketing
• Lead Generation
• Integrated Marketing
• Management
• Strategy
• Marketing
• Strategic Planning
• Product Launch
• Cross-Functional Team Leadership
• Marketing Strategy
• B2b
• Direct Marketing
• Strategic Partnerships
• Program Management
• Marketing Communications
• Market Research