Danielle Smith

About Danielle Smith

I\'m a results-driven digital strategist and marketing leader with over a decade of experience helping brands grow through data-informed decisions, creative storytelling, and smart media investments. My career spans digital advertising, audience development, project management, and cross-functional leadership across both B2B and B2C markets.Currently, I serve as Director of Digital at Russell Herder, where I lead full-funnel media strategies across paid media, email, programmatic channels, etc. I translate complex business goals into campaigns that drive measurable outcomes—whether that’s growing awareness, boosting engagement, or increasing conversions. My campaigns have managed budgets exceeding $2 million and consistently deliver ROI improvements through data-led optimization.Throughout my career, I\'ve built and scaled digital ecosystems that include SEO/SEM, CRM automation, email marketing, and website CRO. I’ve led major cross-channel campaigns, managed multi-disciplinary teams, and driven large subscriber growth through targeted media strategies. I’m known for blending creative vision with analytics, and for helping brands communicate with authenticity and purpose in a constantly evolving landscape.If you\'re looking to collaborate on digital strategy, data-driven marketing, or performance-focused brand building, let’s connect.

Experience

1. Digital Director

   Russell Herder

   Aug 2024 — Present · Minneapolis, MN, US

   As Digital Director at Russell Herder, I lead the strategy, execution, and optimization of paid media campaigns across platforms including Google Ads, Meta, LinkedIn, programmatic channels, and beyond. I work closely with internal teams and clients to translate business objectives into digital campaigns that drive measurable outcomes, whether that’s growing awareness, increasing engagement, or improving conversions. I manage small, medium and large budgets with a focus on efficiency and performance, integrating data-driven insights at every step of the process. My role also includes mentoring team members, developing reporting systems, and collaborating on broader marketing strategies that connect paid media with owned, earned, and social initiatives. At the core, I help brands communicate with purpose and impact in an ever-evolving digital landscape.

Education

• The Art Institutes

  Bachelor of Arts

  2009 — 2013

Skills

• Bartending
• Css
• Hospitality
• Photoshop
• Indesign
• Illustrator
• Javascript
• Adobe Creative Suite
• Customer Service
• Time Management
• Image Editing
• Photography
• Servsafe
• Graphic Design
• Restaurants
• Social Media
• Mac
• Html