Danielle Church

About Danielle Church

I help PE-backed and growth-oriented healthcare organizations turn reimbursement pressure and market complexity into disciplined, profitable growth.As a Fractional Chief Strategy Officer and strategic growth partner, I work alongside CEOs, CFOs, and growth leaders to bring financial clarity to growth decisions.Most organizations don’t lack ambition. They lack clean visibility into where margin is created, protected, or quietly leaking.My work sits at the intersection of three critical levers:1. Reimbursement-Clarifying payer economics, modeling negotiation strategy, and aligning finance + contracting to protect enterprise margin.2. Markets-Identifying where growth actually improves contribution margin — and where expansion amplifies risk.3. Partnerships-Structuring health system, physician, and payvider relationships grounded in volume, economics, and governance discipline.Across engagements, my approach stays consistent: Clarity → Alignment → Execution.I help leadership teams-Pressure-test payer and service line profitability-Replace assumptions with financial modeling-Prioritize 90-day actions tied directly to EBITDA-Move validated strategies into operational realityI’m collaborative by nature but operational at heart.someone who can structure complex growth questions and stay alongside teams long enough to see financial movement.If you’re navigating payer pressure, stalled growth, or partnership complexity, I’m always open to connecting.

Experience

1. Executive Advisor

   ATI Physical Therapy

   Jun 2024 — Present

   As Executive Advisor to ATI’s executive leadership team, I partnered across strategy, finance, and operations to bring economic discipline and enterprise alignment to national growth initiatives.My work focused on ensuring expansion decisions were grounded in payer economics, capital allocation clarity, and execution readiness.Key initiatives:• Enterprise JV Strategy & Execution Playbook: Built ATI’s enterprise guide for structuring and executing hospital partnerships, aligning deal sourcing, diligence, negotiation, and implementation. Improved consistency and speed of JV execution nationwide.• National Market Prioritization Model: Built a data-driven segmentation framework integrating performance metrics, payer mix, contribution margin, competitive dynamics, and demographic trends to identify Tier 1 investment markets. Connected payer strategy, real estate planning, and virtual product deployment into a unified growth roadmap.• Real Estate Capital Visibility & De Novo Governance: Developed ATI’s enterprise Real Estate Dashboard and launched the De Novo Growth SteerCo to improve capital allocation discipline, risk visibility, and investor transparency across new site development.These systems positioned ATI to move from opportunistic expansion to structured, economically grounded growth.

Education

• The University of Texas School of Law

  Doctor of Law (J.D.)

  2011

• Texas McCombs School of Business

  Master of Business Administration (MBA), MBA

  2018

• The University of Texas at Austin

  Bachelor of Arts (B.A.), Government, German

  2007

Skills

• Licensing
• Corporate Governance
• Revenue Growth Strategies
• Critical Thinking
• Strategic Communications
• Business Partner Relations
• Problem Solving
• Regulatory Compliance
• Legal Compliance
• Westlaw
• Decision-Making
• Multi-Tasking
• Written & Oral Communication
• Health Law
• Data Analysis
• Wills
• Proudct Launches
• Strategic Planning
• Strategic Solutions
• Research
• Project Management
• Account Management
• Due Diligence
• Civil Litigation
• Healthcare
• Business Development
• Product Launches
• Interpersonal Skills
• Analytical Skills
• Healthcare Industry
• Regulatory Analysis
• Team Leadership
• Legal Writing
• Litigation
• Quality Assurance
• Estate Planning
• Medicaid
• Appeals
• Project Oversight
• Corporate Law