Danielle Cheah
Senior Director Software @the LEGO Group
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WORK HISTORY
Senior Director Software @the LEGO Group
London, GB
As Senior Director of Software Engineering at The LEGO Group, I lead a dynamic and high-performing team responsible for delivering cutting-edge technological solutions that enhance and innovate LEGO’s physical products. I focus on fostering a healthy and collaborative environment while ensuring the delivery of scalable, robust software across various domains, including cloud infrastructure, AI, algorithms, test automation, development operations and others.My team plays a pivotal role in supporting the entire LEGO product portfolio, from low-level core systems to engaging digital experiences. I collaborate with cross-functional teams to ensure the seamless integration of technology into both physical and digital play, aligning with evolving trends and the needs of future generations of children.With a deep passion for technology and creativity, I am committed to driving innovation that enables LEGO to continue to inspire and delight children around the world, while also fostering a culture of excellence and continuous learning within the organization.Here are some of the tech products we have launched in recent
EDUCATION
Coventry University
BSc, (1st Hons) Software Engineering
The University of Hull
MSc, (1st Hons) Games Programming
SKILLS
ABOUT DANIELLE CHEAH
My passion is in video games as a hobby, career and family time. My early years were in industrial RND and that is where I established most of my engineering fundamentals. The majority of my career now is in game development and branching out into different innovative ways of engagement and entertainment. Call it a game, call it the metaverse, or call it an interactive toy; I enjoy innovating and pioneering new forms of entertainment. Now I can add Bricks and toys to the list. Regardless, it is the intentions that make the difference and where values are created. For me, that is about creating emerging ways of engagement for any individual to find enjoyment. What is life if we do not have fun along the way?
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