Danielle Byrd
Client Partner @Kantar
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WORK HISTORY
Client Partner @Kantar
Los Angeles, CA, US
EDUCATION
Isenberg School of Management, UMass Amherst
Master of Business Administration (MBA)
Pepperdine University
BA
University of Massachusetts Amherst
MS in Sport Management
SKILLS
ABOUT DANIELLE BYRD
With more than 20 years of direct engagement in the sports industry and an unrivaled database of historical norms and benchmarks, MarketCast Sports helps clients plan, create, and assess success.From custom research to fair market valuation of sponsorships, we help teams, brand, and venues get the most from their sponsorship assets, and we help brands maximize their investments in sports marketing and sponsorships. We are a global, objective, third-party market research agency providing an unbiased and unencumbered view of sports partnerships and fan experiences. Our team knows what moves the needle. We have the richest database of benchmarks in the sports industry, spanning all major sports leagues. Finally, our tenured staff are experts in turning research into data-driven, actionable strategy.For more information about MarketCast Sports, please see our website at
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