Danielle Love

Content Marketing Strategist @Cencora

Conshohocken, PA, US

conducts keyword and audience persona research to understand topics of interest to audiences of independent specialty physicians, veterinary practice owners, biopharma companies, and others in the healthcare space• creates content ideation processes for different business units, determining how to come up with engaging content that will also further business goals• builds and executes on content strategy to support the launch of new products• managed copywriting and messaging work for MWI Animal Health rebrand• managed the communications coordinator and guided her in the transition to content marketing work• increased page views for specialty physician audiences by 10% in first year and decreased bounce rate by 40%• improved year over year time on page for veterinary audiences by 1:50• responded to re-prioritized content priorities due to COVID-19 and created content that responded to new challenges faced by our specialty physician audience• assigns projects to freelance writers and provides feedback to make sure work meets company standards• writes blog posts, magazine articles, copy for infographics, scripts for videos and other marketing collateral• created most downloaded asset for cell and gene therapy audience• wrote social media copy for targeted campaigns for specialty physicians and veterinarians, including a campaign honored as a finalist for the Veterinary Marketing awards •. creates engaging professional and personal development events as programming co-chair in WIN-the organization’s ERG for women•. appointed to multi-disclipinary committee as an AI ambassador, examining ways to better incorporare generative AI into creative and marketing functions• uploaded content to website using CMS

Saint Joseph's University

MA, Writing Studies

Saint Joseph's University

BA, English