Danielle Schmidt

About Danielle Schmidt

Hi, I\'m Danielle! I help brands bring their stories to life through bold, cohesive, and human-centered brand strategies. With 10+ years of experience across brand, communications, social media, and content, I sit at the intersection of strategy and storytelling, translating complex products, data, and ideas into clear, compelling narratives that resonate with my target audience. I’ve led global brand marketing and communications programs that drive awareness, strengthen brand equity, and elevate executive and corporate presence across earned, owned, and shared channels.My work spans:• Content, social, & digital leadership — consistent voice, high-quality storytelling, and scalable content systems• Corporate communications — C-suite advisory, thought leadership, speeches, proactive pitching, product launches, and event visibility• Global brand strategy & stewardship — positioning, messaging frameworks, brand governance, and integrated campaigns• AI-enabled workflows & measurement — leveraging emerging tools and data to scale creativity, efficiency, and impactI’ve built and led integrated teams in fast-growing B2B and SaaS environments, partnered closely with agencies, and collaborated cross-functionally with marketing, product, sales, and people teams.I’m energized by roles where brand, communications, and content work together to tell a cohesive story.

Experience

1. Head of Global Social Media and Digital Strategy

   IQVIA

   Jan 2024 — Present

   What I do:• Lead IQVIA’s Digital + Content CoE, with a focus on overall paid and organic social strategy, podcasts, employee advocacy, thought leadership and editorial content, AI campaigns, SEO/GEO, crisis comms, and more.• Own the development and governance of IQVIA\'s global digital program, including all strategy, best practices, community calls, and trainings.• Develop and manage all new strategies for IQVIA (organic social, events, paid, acquired company guidelines, YouTube, podcasts, employee advocacy, etc). and establish scalable frameworks, toolkits, and guidance for all best practices.• Manage social governance, including account standards, escalation protocols, brand risk mitigation, and crisis communication strategies.How I measure success:• Improved overall engagement rate by 35% and increased our 4.2M followers by 20% since joining.• Marketing lead for all AI-campaign initiatives resulting in over 1.4M views and a 93% increase compared to benchmark in the first year.• Manage a suite of internal stakeholders, third party agencies, and third party vendors to build a holistic social media program. Increased communication to stakeholders by over 150% since joining.

Education

• North Carolina State University

  Bachelor of Arts - BA, Communication Media; Anthropology

• North Carolina State University

  Master of Science - MS, Communication

Skills

• Customer Service
• Public Speaking
• Teamwork
• Photoshop
• Event Planning
• Photography
• Microsoft Word
• Microsoft Excel
• Microsoft Powerpoint
• Sales
• Social Media
• Facebook
• Quantitative Research
• Marketing
• Time Management
• Leadership
• Social Networking