Danielle Pakradooni

Vice President, Signature and Brand Marketing @Crunch Fitness

New York, NY, US

Oversee the enterprise-wide marketing for Crunch Fitness including brand campaigns, public relations, social media, eCommerce/website/mobile app/CRM, loyalty and partnerships•Lead the marketing strategy for 27 Crunch Signature (premium gyms) and eight Crunch Fitness (high-value, low-price gyms) corporate owned locations.•Develop and execute omnichannel marketing campaigns to elevate Crunch Signature and drive new leads and membership sales as well as member campaigns to promote usage, increase retention and drive ancillary revenue.•Develop the strategy for earned media by driving the consumer public relations plan and overseeing the B2B PR agency and media opportunities.•Elevate the brand, drive lead acquisition, and assist with member retention through negotiation and oversight of national partnerships, sweepstakes, and events.•Supervise a team of seven while coaching and developing them across varied disciplines.•Drive the business through CRM strategy through HubSpot marketing and sales hubs, website UX/UI improvements, app integration with the member management systems and SEO.•Direct the strategy for owned social media across Instagram, Facebook, Tik Tok, X, YouTube, and LinkedIn•Lead the marketing team in the development and execution of campaigns for new Signature club openings, club acquisitions and renovations•Reporting and analytics of KPIs for all marketing tactics

Boston University

Bachelor of Arts - BA, Political Science