Danielle Boone

About Danielle Boone

I’m a performance marketing leader who builds growth engines that actually scale. My experience sits across marketing, client leadership, and operational management, and I approach all three with a focus on clarity, accountability, and results.I’ve spent the last decade leading full-funnel acquisition across paid search, paid social, programmatic, ABM, and content-driven demand generation. I currently oversee more than 100 million dollars in annual spend, lead strategy for over 50 B2B SaaS clients, and built repeatable systems that improve LTV:CAC and deliver pipeline for our clients.My passion is with my clients. I have deep experience partnering with enterprise brands including Gong, Wiz, GE Healthcare, Greenhouse, CLEAR, Staples, and La-Z-Boy. I’m known for being a strategic advisor who can quickly build trust, translate goals into actionable plans, and drive performance in complex environments.I’ve run a 12 million dollar ARR business unit, scaled teams from 24 to more than 70, and developed multiple leaders into Director-level roles. My strength is bringing structure to fast-moving organizations by tightening processes, improving measurement, elevating talent, and removing the noise that slows teams down.I build marketing organizations that deliver revenue, not vanity metrics. I’m energized by roles where I can own the growth engine end to end and lead teams toward stronger execution, smarter decision-making, and more predictable outcomes.

Experience

1. VP of Paid Media

   Directive

   Feb 2025 — Present

   As Head of Paid Media at Directive, I lead a team of paid media powerhouses, driving revenue growth for the fastest growing brands in B2B SaaS, including Wiz, Gong, and Greenhouse.I set the vision for the department, develop talent, and ensure performance at scale across paid media platforms including Google, LinkedIn, and Programmatic. Within 9 months, here are some milestones I\'m proud to have achieved- Increased MRR retention to 98%- Increased top line revenue to a level not reached since 2023- Increased client goal attainment to 70%+Our clients get outcomes that matter, white-glove service they didn’t know was possible, and strategies that stay five steps ahead. I work cross-functionally with SEO, CRO, and RevOps, alongside our innovation, sales, and marketing teams, to bring integrated campaigns to market and deliver on our Customer Generation promise.

Education

• Wake Forest University

  Bachelor of Arts - BA, History, Spanish

Skills

• Intellectual Property
• Record Labels
• Licensing Negotiations
• Television
• Manage Client Relationships
• Music Licensing
• Music Production
• Entertainment
• Tour Management
• Master Licensing
• Project Planning
• Film
• Copyright Registration
• Artist Management
• Digital Distribution
• Project Management
• Social Networking
• Publishing
• Event Planning
• Hiring
• Licensing
• Customer Retention
• Music Publishing
• Customer Service
• Customer Acquisition
• Networking
• Sustainability
• Project Coordination
• Music Industry
• Contract Management
• Digital Media
• Copyright Law
• Metadata Management
• Customer Oriented
• Royalties
• New Media
• Music
• Synchronization Licensing
• Music Supervision
• Client Relations Skills