Danielle Zimmerman
Marketing Science Analyst @Critical Mass
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WORK HISTORY
Marketing Science Analyst @Critical Mass
Analyzing large data sets across the digital landscape- Using data storytelling to uncover trends, solve problems, and identify business opportunities- Developing integrated learning program across test + learn and personalization- Gathering marketing data across paid and owned channels to analyze web + media performance, understand audience behaviours, and summarize findings
EDUCATION
University of Calgary
Bachelor of Science (B.Sc.), Geophysics and Seismology
University of New Brunswick
Master of Business Administration - MBA, Sport and Recreation Management
SKILLS
ABOUT DANIELLE ZIMMERMAN
As a Digital Strategist turned Data Analyst, I specialize in analyzing large data sets to uncover trends, solve problems, and identify business opportunities through strategic data storytelling.With a passion for data analytics and a background in sports marketing, I bring a unique perspective to driving impactful marketing strategies and business growth. I thrive in fast-paced environments and am committed to leveraging data-driven insights to transform digital landscapes and achieve remarkable results.
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