Danielle Ybarra

About Danielle Ybarra

I’m a senior marketing leader focused on building scalable, revenue-driving marketing programs across SaaS and platform-based environments.My work centers on designing thoughtful customer journeys and the operating frameworks behind them—bringing together strategy, data, and execution to support engagement, growth, and long-term customer value. I’ve partnered closely with cross-functional teams to translate customer insights and business priorities into clear strategies, campaign roadmaps, and measurable outcomes.In recent years, I’ve spent significant time exploring and leading AI initiatives within marketing, with a focus on applying AI responsibly to improve how teams plan, test, and execute. This work has helped increase efficiency, support experimentation, and maintain quality as programs scale.I’m known for combining strategic thinking with a practical, hands-on approach—defining direction, enabling strong execution through collaboration, and using performance data to continuously refine and evolve marketing programs.

Experience

1. Demand Generation & Customer Marketing Manager

   Redwood Software

   Mar 2022 — Present

Education

• Kaplan University

  Bachelor of Science, Management - Marketing

  2007 — 2012

Skills

• Retirement Planning
• Competitive Analysis
• Project Management
• Marketing
• Event Planning
• Sales Management
• Iras
• Pardot
• Sales Operations
• Trade Shows
• Employee Benefits
• Life Insurance
• Management
• Digital Marketing
• Email Marketing
• 401k
• Social Media Marketing
• Annuity
• Sales
• Retirement
• Salesforce.com
• Lead Generation