Danielle Wilkinson
Senior Sales & Marketing Professional | EdTech | K–12 & Higher Education | Driving Growth with Strategy, Storytelling & Customer Insight
- Role
- Senior Area Director at Explorelearning
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Danielle Wilkinson
I\'m Danielle, a veteran sales hunter currently specializing in K12 Online EdTech Programs…
Experience
Senior Area Director
Jan 2020 — Present · Charlottesville, VA, US
I sell adaptive game-based instruction for K-12 students in Michigan public schools, putting STEM success within reach of every student by giving them the power to find answers while having fun.As a selected marketing ambassador I collaborate with cross-functional teams to align marketing and sales strategies for new business growth and as a Mentor Representative I support peers and elevating team performance through coaching & shared best practices.Keys to my success> Consistently achieve quarterly/annual revenue targets by expanding existing business & developing new business.> Deliver sales presentations on STEM products to high-level decision makers, closing business via online presentation tools.> Develop & execute annual territory marketing strategy to increase brand awareness and grow territorial sales.> Maintain an accurate sales pipeline, customer database records, and up-to-date sales forecasts.> Track funding opportunities in assigned territory and keep districts & management updated on critical deadlines. QUOTA AND REVENUE PERFORMANCE• Generated $850K in new business revenue over five years• Delivered 22% year-over-year revenue growth from 2020 to 2024• Annual sales performance: o 2020: 154% of quota | 327% new business o 2021: 130% of quota | 156% new business o 2022: 85% of quota | 106% new business o 2023: 98% of quota | 123% new business o 2024: 95% of quota o Average (2020–2024): 103% of quota CLIENT ACQUISITION, RETENTION, AND EXPANSION• Managed communication & renewals for 185 existing accounts annually (average)• Maintained a 90% client retention rate across 5 years• Increased average deal size by 20% through upselling & cross-selling strategiesSALES EFFICIENCY AND CONVERSION METRICS• Achieved a 21% lead-to-close conversion rate on marketing-qualified leads• Maintained a 3.5x pipeline-to-quota ratio to support consistent sales forecasting and growth
Education
University of Houston
Master of Education, EDUCATION
University of Southern California
Bachelor of Arts - BA, Political Science/Sociology
1990
Univ of Southern California
Bachelor's Degree, Political Science and Government
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