Danielle Watts
European Aso Lead @Samsung Electronics
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WORK HISTORY
European Aso Lead @Samsung Electronics
Develop and execute ASO strategies & roadmap to maximise organic performance and align with wider marketing and campaign goals across Europe.• Optimise keyword strategy, metadata, creative assets, localisation, and ratings management to deliver measurable results.• Use AppTweak, App Store Connect, Google Play Console, and AppsFlyer to inform data-driven decisions.• Work cross-functionally with design, product, legal, and paid marketing teams to deliver unified launches.• Report performance to senior stakeholders and introduce innovations to stay ahead of market trends.
EDUCATION
Dainfern College
National Senior Certificate
University of Stirling
Bachelor of Arts
ABOUT DANIELLE WATTS
I’m a data-driven ASO & Mobile Marketing Specialist with experience leading app store…
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