Danielle Sklarew

WORK HISTORY

EDUCATION

ABOUT DANIELLE SKLAREW

I work at MVAR Media, a political strategy and advertising firm working to elect Democrats nationwide. As Media Director, I focus on our digital media advertising. I deal with media planning, executing ad buys, and tracking, optimizing, and reporting on our digital advertising campaigns. I specialize in running large-scale persuasion and GOTV campaigns. In the 2022 cycle, I worked on Senate races, Congressional races, gubernatorial campaigns, and local races across the country. I have experience guiding the digital paid media strategy for both hard side and IE clients.Prior to this role, I worked at Blueprint Interactive, a full-service digital agency working on behalf of Democrats running for office, ballot initiatives, and other progressive organizations. I joined the team for the 2020 campaign cycle as a Digital Campaigns Associate and was promoted to Digital Campaigns Manager. In this role, I worked on persuasion and GOTV-focused digital advertising campaigns, wrote and executed email fundraising programs, worked collaboratively with our design team to create eye-catching advertisements, and worked on social media campaigns. I have worked for gubernatorial campaigns, Congressional races, large IEs, and more.My prior experiences have been in political organizing, public history, communications, research, and journalism. I\'m a proud Wisconsin Badger, and living in a swing state is where I originally got involved in Democratic politics. I also received my Master\'s degree in American History from Cambridge University in the UK. I am fascinated by politics, education, and history and I love to learn!