Danielle Sebastian
Director of Marketing at Blüm Holdings
- Role
- Director of Marketing at Blüm Holdings
- Location
- Santa Ana, CA, US
- LinkedIn followers
- 500 followers
About Danielle Sebastian
Marketing leader with 8+ years of experience driving growth across retail, e-commerce…
Experience
Director of Marketing
May 2022 — Present
Led retail marketing strategy for a portfolio of high-profile California brands, including Cookies, Lemonnade and People’s OC.Retail Growth & Strategy: Directed brand and retail marketing initiatives that increased customer acquisition, retention and lifetime value.Loyalty & CRM Innovation: Developed and launched the company’s first branded loyalty playbook, enhancing segmentation, reducing discount dependency and expanding the customer database.Marketing Automation: Implemented new email/SMS platforms and automation workflows that boosted engagement and repeat purchases.Integrated Campaigns: Partnered with C-suite leadership to design and execute multi-channel campaigns (email, SMS, direct mail, programmatic) that re-engaged lapsed customers and drove new acquisition.In-Store Experience: Optimized signage, merchandising, and messaging to capture customer data, align with sales goals, and strengthen in-store brand presence.Acquisition & Media Buying: Led SEO, e-commerce, billboard, programmatic, and local partnership efforts by sourcing/managing vendors and maximizing performance.Budget & ROI Management: Oversaw marketing budgets, ensuring efficient spend allocation to deliver measurable results and maximize ROI.
Education
San Francisco State University
Bachelor of Science (BS)
2009 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.