Danielle Schoenecker
Head of Marketing & Strategy | Operations Consultant | Business Executive | Dodgeball Enthusiast
- Role
- Head of Marketing and Shorts Acquisition at Yow.Tv
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Danielle Schoenecker
I build the systems, teams, and processes that allow organizations to…
Experience
Head of Marketing and Shorts Acquisition
Nov 2024 — Present
Head of Marketing & Shorts Acquisition | Driving Growth, Creator Partnerships & Brand Visibility— Strategic Expansion: Lead go-to-market and audience acquisition strategies across web, mobile, and TV platforms, driving an increase in active users— Creator Acquisition: Build and scale a shorts acquisition pipeline, onboard independent filmmakers through strategic festival partnerships and direct outreach, growing the content library— Brand Development: Spearhead YOW.tv’s positioning as a home for untold stories, increasing brand awareness month-over-month through organic and paid campaigns across social, search, and press— Data-Driven Growth: Leverage analytics across platforms to inform campaign strategy and content placement, resulting in an increase in average view time and a decrease in acquisition cost.
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