Danielle Rushton

About Danielle Rushton

Danielle Rushton is a self-taught designer, patented inventor, and founder of…

Experience

1. CEO Designer

   Wherewithal

   Feb 2018 — Present · Tampa/St. Petersburg, FL, US

   Wherewithal has revolutionized the bra industry by designing a modern solution to traditional sizing challenges. With our utility-patented 3-in-1 sizing system, we’ve replaced the outdated hook-and-eye mechanism with innovative back band adjustability, offering women the first-ever personalized bra sizing experience. This system reduces SKUs by 66% while expanding size options by 3x compared to traditional bras, solving a key issue in the intimate apparel market.Key Highlights:Launched an innovative, patented 3-in-1 bra sizing system.Featured in major media outlets such as Nordstrom, Us Weekly, Travel + Leisure, CBS Mornings, Forbes, Alice, and Yahoo Finance.Woman-owned and operated, focusing on sustainability and inclusivity.Wherewithal empowers women by offering personalized solutions that fit their lives and bodies, with a vision to transform the future of bras and intimate wear.

Education

• University of Central Florida

  Bachelor's Degree

  2009 — 2014

Skills

• Marketing
• Visual Merchandising
• Leadership
• Time Management
• Facebook
• Digital Marketing
• Creative Problem Solving
• Public Speaking
• Data Analysis
• Operational Execution
• Planning
• Microsoft Office
• Sales
• Management
• Event Planning
• Marketing Strategy
• Project Management
• Digital Media
• Digital Illustration
• Instagram
• Creative Merchandising
• Market Research
• Merchandising
• Social Networking
• Social Media Marketing
• Social Media
• Microsoft Word
• Recruiting
• Team Leadership
• Market Planning
• Retail
• Twitter
• Strategic Planning
• Advertising
• Online Merchandising
• Creative Concept Design
• Powerpoint
• Microsoft Excel