Danielle Puceta

About Danielle Puceta

Innovative business executive with 15+ years of experience driving business transformation, digital strategy, and market growth. Proven track record of leveraging AI and emerging technologies to enhance operational efficiency, optimize content creation, and drive business innovation. Skilled in developing channel partner programs, expanding into new markets, and building high-performance teams to achieve sustained growth.A decisive leader with strong communication skills, focused on improving business operations, driving product growth, and fostering meaningful relationships with senior executives, partners, and cross-functional teams. Experienced in driving business strategy and operational efficiency in dynamic environments, aligning cross-functional teams and resources to meet organizational goals, with a focus on digital transformation and exploring AI-driven solutions for future growth.Areas of Expertise- Executive Leadership- AI Integration & Digital Transformation- Strategic Business Planning- Go-To-Market Strategies- Product Innovation & Launches- Revenue Growth & Market Penetration- Channel Partnerships & Relations- Cross-Functional Collaboration

Experience

1. Chief Digital Officer

   Emerald

   Jul 2021 — Present

   Hold GM & P&L responsibilities for Emerald’s Media division, two eCommerce software products, and Pan-Emerald marketing operations, digital fulfillment, and data infrastructure business units.Accomplishments- Directed editorial and sales teams across 20+ B2B media properties, with 15M+ website visitors, delivering niche content that drives the Media business and supports B2B events- Led AI experimentation to optimize editorial workflows, enhance marketing copy, and streamline custom content creation for clients, boosting efficiency and scalability- Spearheaded business transformation and digital-first initiatives, consolidating the Media division, improving ad operations, and achieving 110% YOY growth in first-party subscribers- Managed two eCommerce software products (including product, engineering, customer success, and sales & marketing), increasing profitability by over 200%, while defining clear go-to-market (GTM) strategies and meeting all critical roadmap goals.

Education

• Lehigh University

  MS, Economics

• Lehigh University

  BA, English & Economics

Skills

• Team Management
• Management
• Team Building
• Team Leadership
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Partnerships
• Leadership
• Account Management
• Change Management
• Business Planning
• Crm
• Business Strategy
• Project Management
• Strategy
• Budgets
• Strategic Planning
• Process Improvement
• Business Development
• Marketing Communications