Danielle Obeirne
Founder and Lead Consultant @Ob Consulting
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WORK HISTORY
Founder and Lead Consultant @Ob Consulting
Toronto, ON, CA
Advising within the cannabis, health and wellness industry- Fractional Chief Commercial Officer (CCO)- Product and program launches- Private label strategy and execution - Project management- Account management - Managing contract manufacturers, wholesale buyers, suppliers etc - GS1 set-up and compliance - Packaging and label planning, selection and review - Retail store applications and inspection processCurrent- FIKA Cannabis- Private Label Lead- Willow Canada Inc- Commercial StrategyPast:Launched first wave of products across Canada- BZAM Ltd- VOLO- CanWe- Loosh Brands- Almanac Grow Corp- Pure Weed- Sublime Culture- Wildwood Extraction Labs- Ripe Flower- Hempsana, ufeelu Strategy work- Well.ca- Mckesson Canada- Sompo International Holdings- CannDelta- Shoppers Drug Mart
EDUCATION
Ivey Business School at Western University
Bachelor of Arts, Honors Business Administration (HBA), Management, Biotech and Pharmaceutical Strategy
Western University
Bachelor of Health Sciences, Honors Specialization in Health Sciences (BHSc), Health Promotion, Health Innovation, Health Policy
SKILLS
ABOUT DANIELLE OBEIRNE
Danielle is a strategy, and business management executive with experience in the pharmaceuticals and health and wellness sectors. Specialties include product & program launches, project management, commercialization of cannabis products, cannabis related regulatory review and strategy development & planning. Danielle has worked with over 30 companies, launching 500+ products and services in the last decade. She has played a vital role in many new product launches, including in pharmacy for Shoppers Drug Mart. Her current clients range from small, family run businesses to fortune 500 companies.Specialties include product & program launches, project management, commercialization of cannabis products, cannabis related regulatory review and strategy development & planning.
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