Danielle Neal
B2B SaaS Demand Generation Manager
- Role
- Account Based Marketing Manager at Profisee
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Danielle Neal
Highly collaborative and data driven leader with 9 years total professional experience, with 6 years in marketing, 3 years in innovation and user experience research. Career track includes contributions to high-performance work cultures with a demonstrated ability to partner throughout all levels of the organization. Career Highlights: •Executed segmented digital marketing campaigns throughout the sales funnel and customer journey leading to 332 wins with$8.8M in revenue and $1.5M in GP tied to campaigns in a 14-week time period.•Developed internal marketing campaign that led to an 314% increase in YoY employee social impact engagement•Drove $3.3M in new client sales and $184k of client reactivations over an 8-week digital marketing campaign. Career track includes contributions to high-performance work cultures with a demonstrated ability to partner throughout all levels of the organization.•Led mixed methods research study that identified opportunities for the business to save $58MM /year in operational inefficiencies
Experience
Account Based Marketing Manager
Aug 2024 — Present
In my role, I focus on establishing a account-based marketing motion at Profisee. This involves implementing an account scoring model and collaborating with sales teams to develop targeted strategies. I also manage our paid social media initiatives to enhance lead generation and opportunity velocity.
Education
Georgia Gwinnett College
Bachelor of Arts (B.A.), Writing and Rhetoric
2010 — 2015
University of North Georgia
Art Education
2011 — 2012
Skills
- Editing
- Social Media
- Social Media Marketing
- Proofreading
- Copy Writing
- Editorial Process
- Public Speaking
- Editorial Calendars
- Social Media Advertising
- Social Media Measurement
- Marketing Analytics
- Email Marketing
- Leadership
- Communication
- News Writing
- Marketing
- Blogging
- Marketing Copy
- Team Building
- Email Strategy
- Event Social Media
- Press Releases
- Campaign Management
- Journalism
- Customer Service
- Research
- Microsoft Office
- Microsoft Excel
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