Danielle Jordan
- Role
- Senior Digital Marketing Manager at Brightly Software
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Danielle Jordan
Customer-focused and data-driven marketing professional with a passion for collaboration,…
Experience
Senior Digital Marketing Manager
Apr 2022 — Present
Develop and execute effective B2B digital marketing strategies that support Brand, Product, and four key verticals (Healthcare/Senior Living, Education, Government, Manufacturing)- Fuel an always-on paid digital demand generation program that promotes awareness of the brand while building pipeline for each vertical- Own and manage the digital marketing paid media budget for Brightly Software, effectively allocating across channels to fund a full-funnel \"Brand to Demand\" digital experience for prospects and clients.Paid Social Display Retargeting Paid Search Review Sites Video - Develop a comprehensive measurement framework with defined KPIs by activity type that tie digital platform metrics (Clicks, Impressions, CTR, Conversions, Conversion Rate, CPL) to pipeline and closed won metrics (MELs, MQLs, SQLs, Opportunities, Pipeline ARR, Closed/Won ARR)- Track performance using Qlik, Marketo, and SalesForce and build and maintain digital dashboards- Leverage intent data from third parties as well as internal MarTech stack to optimize audience and campaign approach- Own the paid media conversion rate optimization strategy from planning to execution, partnering with internal and external teams.
Education
North Carolina State University - College of Management
Bachelor of Science, Business Administration - Operations & Supply Chain
North Carolina State University
Bachelor of Arts - Spanish Language
Skills
- Marketing Strategy
- Sem
- Online Marketing
- Microsoft Word
- Google Adwords
- Ppc
- Pay Per Click (Ppc)
- Microsoft Office
- Social Media
- Management
- Strategy
- Paid Search Strategy
- Project Management
- Analysis
- Employee Training
- Paid Search Campaigns
- Microsoft Excel
- Competitive Analysis
- Market Analysis
- Online Advertising
- Data Analysis
- Marketing
- Strategy Implementation
- Customer Service
- Microsoft Powerpoint
- Search Engine Marketing (Sem)
- Google Analytics
- Ppc Bid Management
- Msn Adcenter
- Powerpoint
- Strategic Planning
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