Danielle Lehnert
Associate Director, Campaign Operations @ Dow Jones
- Role
- Associate Director, Campaign Operations at Dow Jones
- Location
- Columbus, NJ, US
- LinkedIn followers
- 500 followers
About Danielle Lehnert
14 years of digital marketing and operations experience spanning email, onsite, SMS, and in-app channel marketing with campaign automation expertise- 11 years managing cross-functional projects, translating marketing vision into technical execution- 8 years leading and developing high-performing marketing operations teams- Led 4 platform migrations (3 email, 1 onsite), ensuring seamless transitions with minimal business disruption- Strategic problem-solver specializing in automation, journey orchestration, and bridging marketing-technical gaps- Operational optimizer, combining strategic insight with process excellence to maximize marketing impact and efficiency
Experience
Associate Director, Campaign Operations
Nov 2024 — Present
Manage and mentor a team of five in a hybrid work model, providing clear direction, support, and prioritization in a fast-paced environment.•Lead a platform migration for onsite campaigns across WSJ.com, Barrons.com, MarketWatch.com, FNLondon.com, PENews.com, and MansionGlobal.com from cXense to Piano Composer to create clear and optimized user experiences and journeys for subscribers and non-subscribers visiting these sites.•Lead a platform migration for email campaigns, journeys, SMS, and in-app messages from Cheetah Digital (email), ActionIQ (journeys), Twilio (SMS), and Airship (in-app messages) to Braze to create cohesive experiences and reporting by streamlining from multiple platforms to a single platform.•Meet with stakeholders from marketing groups throughout the organization to understand campaign objectives and provide recommendations for implementation and optimization to achieve KPI’s.•Manage up by providing weekly updates, launches, and risks in a format that clearly defines the impact of my team’s work at a high level and highlights any potential roadblocks.
Education
Monmouth University
Marketing
2007 — 2009
Fashion Institute of Technology
Bachelor of Science (BS), Advertising and Marketing Communications
2009 — 2012
Skills
- Ampscript
- Marketing
- Html
- Public Relations
- Newsletters
- Marketing Management
- Email Marketing
- Copywriting
- Trade Show Strategy
- Indesign
- Editing
- Integrated Marketing
- Google Adwords
- Creative Writing
- Outlook
- Salesforce Marketing Cloud
- Google Analytics
- Media Planning
- Photoshop
- Word
- Digital Marketing
- Trade Shows
- Trade Show Exhibitor
- Wordpress
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Adobe Creative Suite
- Microsoft Office
- Event Marketing Strategy
- Online Marketing
- Excel
- Writing
- Cascading Style Sheets (Css)
- Social Media
- Advertising
- Marketing Communications
- Google+
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