Danielle Lajoie
Vice President, Communications, Events & Integrated Marketing | Building brand experiences that inspire connection, culture & impact
- Role
- Vice President Communications, Events & Integrated Marketing at Exos
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Danielle Lajoie
Professional Journey: Currently serve as Vice President of Communications, Events & …
Experience
Vice President Communications, Events & Integrated Marketing
Apr 2021 — Present
Direct the strategy & execution of flagship company events, including client executive immersions, industry conferences & executive engagements, driving brand visibility while fostering strategic partnerships. • Guided Exos through a brand transformation, establishing a new strategic communications direction for a 30-year legacy operation inclusive of a thought leadership program returning the highest organic media/social impressions in the company’s history• Increased employee engagement by 60% with the development, onboarding & implementation of the company’s first-ever enterprise-wide internal communications platform & internal events program.• Developed company’s first-ever social impact strategy impacting over lives in its pilot year geared toward community giving, DEI initiatives, & employee volunteer programming.• Built & lead a high-performing communications & event team infrastructure from the ground up.
Education
Montclair State University
Bachelor of Arts - BA
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