Danielle Kitchen

About Danielle Kitchen

Executive Leader | Operations & Brand Integrator | 27 Years in AECI am a strategic Integrator who bridges the gap between vision and execution. With 27 years in commercial general construction—spanning project accounting, management, and brand development—I build growth strategies rooted in fiscal reality, technical precision, and scalable processes.Core Impact & Expertise:Process & Procedures: Expert in documenting and implementing core operational processes to ensure consistency, accountability, and scalable growth across the organization.Market Expansion: Led the opening of multiple offices across the Southeast, launching outreach programs and project capture teams to secure market share.ESOP Advocacy: Guided firms through ESOP transitions and led ESOP Councils to foster an ownership culture and drive organizational health.Executive Training: Advanced leadership training through FMI and expert in Traction (EOS) systems to drive organizational discipline.Operational Fluency: I speak the language of the job site and the boardroom, ensuring internal culture and external brand identity are perfectly aligned.AEC Tech Stack ManagementCRM: Unanet, SalesforceOperations & Finance: Procore, Textura, Vista by ViewpointAI: Gemini, ChatGPT, Perplexity, Copilot Strategic Focus: Process Development | Brand Strategy | Project Capture | Community Engagement | Digital Transformation | ESOP Transitions

Experience

1. Director of Business Development

   Npsg Built

   Oct 2023 — Present · Atlanta, GA, US

   Provide executive-level leadership across marketing, brand, and business development to strengthen NPSG Built’s market presence, pipeline health, and operational performance. Partner with the President and senior leadership to turn corporate vision into integrated strategies that support scalable growth and a values-driven culture.Architected firmwide marketing, RFP/RFQ, and CRM frameworks, improving efficiency, accuracy, and cross-functional visibility.Directed the 2024–2026 integrated marketing and business development strategy, aligning brand, demand generation, and client growth with enterprise objectives.Led a full corporate rebrand and go-to-market repositioning, clarifying market identity and strengthening credibility in commercial construction, design-build, and occupied renovation.Led strategic communications for a company name change, including messaging and rollout that maintained stakeholder confidence and brand continuity.Defined and implemented unified brand messaging, value propositions, and collateral to support sales, business development, recruiting, and executive communications.Sponsored and directed the design and launch of a new corporate website, integrating brand strategy, UX, content architecture, and mobile-first design.Institutionalized Core Values and Guiding Principles, reinforcing cultural alignment and employer brand.Led the phased implementation of Unanet CRM, centralizing BD and relationship data to improve pipeline visibility, forecasting, and account management.Built and mentored a lean, high-performing two-person marketing team, expanding capacity across brand, marketing, and business development.Cherokee By Choice (COED) – AmbassadorCity of Canton – Historic Preservation CommissionCouncil for Quality Growth – Chair, Cherokee Advisory CommitteeForsyth County Chamber – Board of DirectorsSEDC – Golf CommitteeGEDA – MemberNCEDA – Member

Education

• Sonoma State University

  Business Administration and Management, General