Danielle Kirkpatrick
Technical Marketing Director
- Role
- Director of Digital Strategy at Gprs
- Location
- Cedar Rapids, IA, US
- LinkedIn followers
- 500 followers
About Danielle Kirkpatrick
Danielle\'s background in account management, project management, digital strategy and marketing make her a Swiss Army Knife of talent. She holds a strong belief that data is the foundation of every strategy. Her mantra:\"The story is always in the numbers no matter what you want to learn!\" Discovering the surprises and details data reveals, and breaking them down into manageable, actionable insights helps Danielle initiate dynamic and meaningful collaborations.\"UNIQUE SKILL SET: · Experienced campaign manager – Google Ads, Bing, Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, Spotify, Quora, Tik Tok, Twitch and Reddit· Google Ads Certified· Understands and has worked with DCM, DBM and programmatic buying in general· Proficient with analytics tools including Google Tag Manager, Google Analytics, Google Data Studio, and all social analytics, as well as competent with Hotjar, and Crazy Egg· Competent with full-funnel attribution and analytics reporting, deriving data-driven strategy · Basic knowledge of UX/IA – generally applied to analyze user behavior on conversion centric landing pages, as well as task driven, and informational website pages for conversion rate optimization· HTML and CSS development capabilities· Experienced with Salesforce, Financial Force, Basecamp, Trello, Asana, Smartsheets, and Wrike · Efficient with Microsoft Office - Word, Excel, Access, and Power-Point
Experience
Director of Digital Strategy
Dec 2019 — Present · Souderton, PA, US
Education
Kirkwood Community College
Web Technologies
2015 — 2017
Columbia College Chicago
Broadcast Journalism
1995 — 1996
University of Northern Iowa
Marketing
1996 — 1999
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