Danielle K. Vasallo
Senior Analyst, Video Activation
- Role
- Senior Analyst, Video Activation at Omnicom Media
- Location
- Yonkers, NY, US
- LinkedIn followers
- 500 followers
About Danielle K. Vasallo
Commercial Operations/Media Specialist with strong administrative background and proven…
Experience
Senior Analyst, Video Activation
Dec 2021 — Present · New York, NY, US
Co-manage the distribution and processing of all Performance TV traffic for all local TV stations and national TV networks.• Facilitate critical creative changes with internal Strategy and Investment Teams.• Co-manage client onboarding with Clients, Creative Agencies, and internal Strategy Teams.• Oversee and manage Sigma encodings and assignment extensions.• Help coordinate process, timelines, and workflows with Creative Agencies and Traffic Partners.• Co-manage the processing of weekly Nielsen TV ratings data loads into the Core System.• Register and troubleshoot all encoded ISCI codes via Nielsen Web Portals and Nielsen Support Teams.• Troubleshoot creative discrepancies as flagged within daily Nielsen Sigma feeds.• Coordinate spot delivery via daily and/or weekly communication with creative agencies, dub facilities and stations/networks.• Troubleshoot and investigate traffic related issues with stations and networks.• Co-manage campaign set-up procedures, distribution of asset delivery, instruction orders and Nielsen related data management.
Education
Marymount Manhattan College
BA
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