Danielle Headlam Cmgr
Marketing Partner Executive @Ramsay Health Care UK
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WORK HISTORY
Marketing Partner Executive @Ramsay Health Care UK
Partnered with the Northern Cluster and National Insights Lead.As the primary liaison for the marketing team with key stakeholders, I facilitate effective communication and collaboration between departments. This involves conducting meetings with hospital directors and their teams to identify targeted areas for growth. Subsequently, I collaborate with the broader marketing team to develop a comprehensive 12-month plan encompassing channels, tactics, collateral, and timelines.Executing the plan within specified timeframes is a critical aspect of my role, during which I meticulously track and review the outcomes of all activities. Quarterly reviews with Hospital Operations teams enable us to assess outcomes and adjust tactics accordingly, thereby influencing the pipeline of private incoming inquiries.To ensure operational teams remain abreast of the latest tactics and channels, I proactively share insights and best practices across all sites and clusters. Collaboration with the Digital Marketing Manager and Campaigns & Content Strategist is integral, as we explore new digital opportunities tailored to local sites.Additionally, I maintain the currency of all marketing collateral and the brand hub marketing, ensuring the ongoing relevance and effectiveness of our templated toolkits.
EDUCATION
Institute of Data and Marketing (IDM)
Data Driven Marketing
Teesside University
Media Studies, Communication and Media Studies
Institute of Data and Marketing (IDM)
Customer Insight
Teesside University
Chartered Manager Degree Apprenticeship , Business Administration, Management and Operations
Teesside University
Master of Business Administration - MBA
Stockton Riverside College
Diploma, Medical Terminology
Institute of Data and Marketing (IDM)
Integrated Marketing Strategies
ABOUT DANIELLE HEADLAM CMGR
I currently hold the position of Marketing Partner Executive at Ramsay Health Care UK, where I am aligned with the Northern Cluster and serve as the National Insights Lead. In this capacity, I collaborate closely with Hospital Leadership Teams to gain insights into their business growth strategies. My primary objective is to create and execute strategic marketing initiatives encompassing diverse channels, tactics, and collateral materials.A pivotal aspect of my role involves ensuring that operational teams within the hospitals are consistently apprised of emerging tactics and channels pertinent to their objectives. Previously, I served as a Business Relations Manager for a hospital site, where I spearheaded efforts to drive referral growth across all payor streams. I devised comprehensive site marketing plans and championed social media initiatives.Leveraging data analytics and insightful reports, I formulated strategic stakeholder visitation plans to engage stakeholders across Tees Valley, Durham, and North Yorkshire. Notably, in 2021, I was seconded to the Corporate Project Team, assuming the role of project lead for the operational execution of our Electronic Patient Record implementation. Concurrently, I embarked on my Chartered Manager Degree Apprenticeship at Teesside University to further enhance my managerial skills.Prior to this, I held the position of Private Patient Manager for a new-build hospital during its pre-operational phase. This role afforded me the opportunity to play a pivotal role in pre-launch activities, including collateral development, event coordination, governance paperwork, and establishment of private patient services.Throughout my career trajectory, I have consistently demonstrated a commitment to driving organizational excellence and fostering strategic partnerships across diverse healthcare environments.
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