Danielle Harvie

About Danielle Harvie

I am a dynamic marketing professional with a strong foundation in using data and insights to shape impactful strategies across digital platforms. From owned media to programmatic advertising and advertising technology, I bring a data-centric approach to problem-solving, ensuring digital outreach is are not only creative but also measurable and results-driven.With extensive experience in Strategy, Marketing and Analytics, and Ad Tech, I have witnessed the transformative power of leveraging analytics to optimize marketing efforts. I excel at translating complex data into actionable insights, empowering stakeholders to make informed decisions and achieve their goals. I have spearheaded the development of custom marketing analytics dashboards for clients, leading a team to create actionable, value-driven solutions that enhance decision-making. My approach ensures that workflows stay aligned, the \"voice of the customer\" remains at the forefront, and projects are guided to success through clear communication and strategic execution.My career spans diverse industries and roles where I honed my ability to analyze market trends, build relationships, and drive growth. This analytical mindset, combined with my creative problem-solving skills, enables me to deliver innovative, tailored solutions that meet the unique needs of each initiative.When I’m not delving into digital marketing analytics, I enjoy exploring live music, creating art, wood carving, tending to my plants, and engaging in thought-provoking discussions. My lifelong curiosity about data and human behavior has led me to continuously seek opportunities to learn and grow. I thrive at the intersection of data, creativity, and strategy, where I can uncover insights that drive meaningful impact.

Experience

1. Director, Data & Insights

   Granicus

   May 2025 — Present

Education

• The CUNY Baccalaureate Program / Brooklyn College

  Bachelor of Arts (B.A.), Language, Power and Interpersonal Strategies

  2006 — 2012

Skills

• Real Estate Transactions
• Social Media Best Practices
• Strategy
• Interpersonal Skill
• Social Media Strategist
• Condos
• Social Media
• Apartments
• Real Estate
• Investment Properties
• Display Advertising
• Real Estate License
• Digital Strategy
• Brokerage
• Mobile Advertising
• Rentals
• Account Management
• Social Media Advertising
• First Time Home Buyers
• Integrated Marketing
• Analytics
• Online Advertising
• Strategy Implementation
• Buyer Representation
• Social Media Marketing
• Digital Media
• Real Estate Economics
• Advertising
• Audience Segmentation
• Behavioral Targeting
• Digital Marketing
• Facebook
• Social Analytics
• Ad Tech
• Sellers
• Programmatic Media