Danielle Hanula

About Danielle Hanula

I’m a strategist by trade and a writer at heart—focused on turning ideas into content that people (and search engines) love. Since 2011, I’ve built a career in marketing by honing my skills in content strategy, SEO, and narrative development for brands like Mitsubishi Chemical Group and Budget Dumpster.Today, I lead content at Bloomfire, where I own the content strategy, editorial calendar, and thought leadership engine. My work has helped double website traffic and elevate Bloomfire’s voice in the enterprise knowledge management space.

Experience

1. Content Marketing Manager

   Bloomfire

   Jul 2023 — Present · Austin, TX, US

   Develop and execute comprehensive content marketing strategies that align with Bloomfire’s business goals, driving brand awareness and lead generation.• Create and optimize high-quality, SEO-driven content including blog posts, whitepapers, case studies, and social media updates to increase organic traffic and engagement.• Manage the editorial calendar to ensure timely delivery of content that resonates with target audiences and addresses their needs throughout the buyer\'s journey.• Leverage Brightedge, HubSpot, WordPress, and GA4 for SEO strategy, content distribution, and performance analysis, ensuring effective execution and optimization of content marketing efforts.• Oversee the production of thought leadership content, working closely with C-suite executives and industry experts to position Bloomfire as a leader in knowledge management.

Education

• The Ohio State University

  B.A.

  2004 — 2008