Danielle Grossman

Director of Strategic Communications @Houston Livestock Show and Rodeo

Houston, TX, US

Manage and direct strategic communications plan for the largest livestock show and rodeo in the world, including PR, media relations, speaking opportunities, awards and thought leadership as well as develop and create compelling content and messaging for organization and all channels. Act as the main editor of content across the organization. Oversee execution of communications plan across earned media and written communications Collaborate with Digital Media team to develop social media content and maintain brand voice Ensure key messages are communicated across different channels and aligned with brand Manage crisis communications plan Execute email marketing campaigns to drive Show messaging and ticket sales Manage Manager, Media Relations and work closely on media activities and press support Edit content organization-wide, including annual programs and editorial materials Act as the organization\'s spokesperson and participate in media interviews Manage department budget

Temple University

Bachelors

Wissahickon High School

Graduate

Tel Aviv University

BS