Danielle Giroux
Senior Director, Brand & Creative @Clio
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WORK HISTORY
Senior Director, Brand & Creative @Clio
As Senior Director, Brand & Creative, I lead Clio’s global brand strategy and creative organization, evolving the brand to support enterprise growth and a multi-product platform.I own the development of Clio’s global brand architecture and vision, translating long-term business objectives into cohesive strategies that drive expansion across regions and segments. This includes leading high-impact global campaigns that position Clio as an enterprise leader and identifying opportunities for differentiation through market insight.I build and lead a multidisciplinary creative organization, developing leaders and fostering a culture of clarity, performance, and accountability. In close partnership with executive leadership, I drive alignment across Product, Sales, Marketing, and People to deliver a consistent, end-to-end brand experience.I also establish the systems that enable the brand to scale, including governance models, design systems, and agency and AI-enabled operating frameworks. Alongside this, I oversee planning, budget, and resource allocation to ensure strong financial stewardship and maximum impact.My focus is connecting brand and creative to business outcomes, translating brand strategy into measurable impact across market growth, enterprise perception, and overall performance.
EDUCATION
Future London Academy
Executive MBA, Design Leadership
St. Clair College
Graphic Design, Graphic Design
Sheridan College
Interactive Multimedia, Graphic Communications
SKILLS
ABOUT DANIELLE GIROUX
I am an award-winning creative director with extensive experience designing digital experiences and content platforms for clients that include Citibank, Infiniti Motor Ltd, IKEA, Yellow Pages, Mattel, and for The House of Anansi Press for whom I was a designer on the Cannes Lion award winning Massey Lectures iPad App. I am completely conversant in modern user experience principles and am as passionate as I am fiercely protective of a brand’s visual experience and tone. I am also a photographer and participate regularly in advertising competitions, a design professor, a co-chair for the Skills Ontario Graphic Design Competition, and judge student portfolios regularly as a way to give back and mentor advertising and design hopefuls.
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