Danielle Garrand

About Danielle Garrand

Hi! I’m Danielle - a digital storyteller with a talent for pairing data-driven strategy and bold, creative thinking to create content that connects, engages, and drives real impact. With 8+ years of experience in social media and digital brand development, I’ve led high-impact, award-nominated social marketing campaigns, managed cross-functional teams, and created scroll-stopping, over-performing content for brands like BuzzFeed, theSkimm and CBS News.The Highlights: 🧠 Strategic Thinking: Developed strategies & content for dozens of social marketing campaigns, brand launches, & events, including theSkimm’s viral #ShowUsYourLeave campaign and year-long State of Women Campaign, which exceeded OKRs by 20% 🤳 Viral Content: Created hundreds of viral videos and static posts for theSkimm and CBS News – gaining millions of views and consistently surpassing engagement goals by activating quickly on trends with a deep knowledge of brand voice, audience, and social platforms to optimize performance Social Account Growth: Contributed to steady, sustainable growth of CBS News and theSkimm’s accounts (Instagram, TikTok) by the tens of thousands🤝 Team Leadership: I led the BuzzFeed Shopping social team of up to 3 strategists and served as a senior leader and voice on theSkimm’s 10+ person social team, where I managed a direct report & served as the team’s interim co-director for 3+ months. I strive to lead with clarity and compassion, fostering individual development while meeting team goals. Journalism & Long-Form Storytelling: Wrote 100+ original and trending articles for CBS News - as well as contributed to a long-form documentary for broadcast - with a focus on human interest stories and spotlighting underrepresented communities, including a notable long-form, interview-rich article and video project on the impact of the pandemic on Deaf and Hard of Hearing children.Key Skills: Social Media Strategy Social Platform Analytics Team Management In-App Video Production Scripting On-Camera Talent Graphic Design Copy Editing Search Engine OptimizationTools: Dash Social | Later | Sprinklr | Meta Business Suite | Canva | Adobe Express | Figma | Asana | Content Management System Software (CMS)| Instagram, TikTok on-platform editing | Generative AII’m always looking for opportunities to tell stories that matter, build communities, and bring ideas to life — on screen, on social, and IRL. My DMs are always open - send me a message!

Experience

1. Lead Social Media Strategist

   Buzzfeed

   Jun 2025 — Present · New York, NY, US

   Overhauled BF Shopping social strategy, re-introducing social-first static & video content (292% increase in IG engagements YoY), updating brand design, & implementing robust data trackingLead a team of up to 3 strategists to produce daily cross-platform shopping content for 10s of millions of followers across BuzzFeed, Tasty, Shopping, & other priority brandsIndependently created & executed social strategy for tentpoles, including Prime Day & Black Friday, communicating with senior leadership, pivoting content as needed, & approving postsIncreased organic shopping earnings by 565% & link clicks 107% YoY on Facebook by strategically leveraging & expanding automations & conducting ongoing experiments

Education

• New York University

  Bachelor of Science (B.S.), Minor: Applied Psychology, Media, Culture, and Communication,

  2013 — 2016

Skills

• Social Media
• Journalism
• Statistics
• Data Inputting
• Facebook
• Higher Education
• English
• Event Planning
• Communication
• Public Speaking
• Spanish
• Public Relations
• Powerpoint
• Editing
• Microsoft Office