Danielle Finnegan
Associate Director of Sales & Marketing @Salford Professional Development
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WORK HISTORY
Associate Director of Sales & Marketing @Salford Professional Development
Oversee and inspire high-performing sales, marketing, and revenue-generating teams to deliver ambitious growth targets and drive strategic business transformation- Lead the development and execution of integrated sales and marketing strategies aligned with financial objectives and long-term growth plans- Direct all aspects of bids, tenders, and proposals, ensuring a robust pipeline of new business opportunities and successful client acquisition- Manage and grow the company’s events and conferences portfolio, enhancing brand visibility and expanding the client base through targeted, data-driven marketing initiatives- Oversee the creation and monitoring of KPIs, ensuring all activities are data-driven and aligned with revenue targets across all service lines- Build and maintain strategic relationships internally and externally, supporting the launch of new programmes and services in high-growth sectors- Manage and report against budget and forecast.
EDUCATION
Geason Training
L5 Apprenticeshpi, Operations/Department Management
ABOUT DANIELLE FINNEGAN
Empowering professionals through transformative learning and strategic partnerships.Salford Professional Development (SPD) is the commercial training arm of the University of Salford, delivering accredited executive education, bespoke and tailored training programmes, and sector-leading conferences across the UK and internationally. With a strong foundation in leadership, governance, healthcare, and digital transformation, SPD empowers professionals to upskill, reskill, and lead change in their organisations.With a 94% satisfaction rating and a client base spanning NHS trusts, local authorities, and private enterprises, SPD is recognised for its impact, flexibility, and thought leadership. SPD also offers free L&D consultations and acts as that extension of internal L&D departments every business needs, through scalable solutions and strategic account management. My role bridges business development, free L&D consultations and client engagement, ensuring our offerings meet the evolving needs of delegates and organisations, working closely with internal teams and external partners to optimise CPD strategy and deliver measurable impact.
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