Danielle Figliuolo
- Role
- Manager, Business & Digital Analytics at AbbVie
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Danielle Figliuolo
From the beginning of my career, I have been passionate about using data to derive…
Experience
Manager, Business & Digital Analytics
Jul 2022 — Present
Responsible for supporting consumer marketing teams and workstreams through data analysis to provide insights and recommendations regarding performance of and execution for a major pharmaceutical product line. Query relational database and use analytic tools to segment accounts and track key metrics. Lead Better Business as Usual pilots to build processes around future projects through best practices. • Translates brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data sets. • Designs measurement plans, KPIs, and dashboards to quantify impact of marketing tests in terms of cost savings or revenue driving metrics once statistical significance has been reached for the case studies. • Creates best practices and documentation for generating test and control groups in platforms for both consumer and HCP data layers as well as templates for the measurement of different tests to be used more broadly by analytics functions across the entire enterprise. • Responsible for managing vendor partners in execution of marketing tests and measurement dashboards. • Reports campaign impacts for individual use cases and better business as usual campaigns to internal stakeholders including marketing and brand partners, analytics teams, and executive leadership.
Skills
- Microsoft Office
- Leadership
- Google Analytics
- Customer Service
- Microsoft Excel
- Online Advertising
- Data Analysis
- Team Leadership
- Campaign Management
- Social Media
- Adobe Analytics
- Public Speaking
- Google Adwords
- Microsoft Word
- Powerpoint
- Teamwork
- Time Management
- Hubspot
- Online Marketing
- Event Planning
- Research
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