Danielle Porter Feero

About Danielle Porter Feero

I bring a powerful mix of business development, operations, and financial leadership within billion- and multi-billion-dollar organizations. My experience spans startups, restructures, turnarounds, and rapid-growth environments, where I solve entrenched operational challenges and build scalable, compliant, people-first systems.I specialize in transforming complex processes, resolving long-standing systemic issues, and implementing solutions that drive measurable improvements in efficiency, accuracy, and organizational performance. My work is rooted in process optimization, cross-market leadership, compliance, and operational infrastructure, with a track record of strengthening internal teams while accelerating growth outcomes.I lead with intention: improve the business, empower the people, and deliver solutions that last.

Experience

1. People Operations

   American General Media

   Feb 2024 — Present · US

   People Operations | American General MediaAs the leader of People Operations across California and New Mexico markets, I oversee the full employee lifecycle while aligning talent strategy directly with operational performance and revenue growth.My role extends beyond traditional HR administration. I design and implement the systems, structure, and accountability frameworks that allow our stations and leadership teams to perform at a high level across multiple markets including Bakersfield, Santa Maria, San Luis Obispo, Albuquerque, and Santa Fe.Core responsibilities include:• Organizational design and workforce planning• Compensation strategy, payroll oversight, and budget alignment• Multi-state compliance (CA & NM employment law)• Benefits administration, 401(k) governance, and vendor management• Performance management systems and leadership development• Recruiting strategy and talent pipeline optimization• Policy development, risk mitigation, and regulatory compliance• Exempt/non-exempt classification analysis and wage structure review• Culture alignment and cross-market operational consistencyI partner directly with General Managers, Program Directors, Sales Leadership, and Executive Leadership to ensure each market is structured efficiently, legally compliant, and positioned for sustainable profitability.My focus is building scalable people systems that support revenue teams, strengthen accountability, and reduce operational friction. From compensation restructuring and contract strategy to compliance audits and leadership coaching, I work to ensure our talent infrastructure supports both current performance and future growth.People are not a support function — they are the operational backbone of the organization. When structure, clarity, and accountability are strong, performance follows.

Education

• Colorado Technical University

  Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

  2017

• Colorado Technical University

  Bachelor's Degree, Business Administration and Management, General

• Taft College

  Business Administration and Management, General

  2006 — 2007