Danielle Lawrence
Dealer Digital Performance Specialist @GP Strategies Corporation
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WORK HISTORY
Dealer Digital Performance Specialist @GP Strategies Corporation
US
The Dealer Digital Performance Manager has responsibility for supporting the digital execution (process, tools and strategies) between an OEM and its Dealers. I am the Dealer support contact for approximately 40 Dealers and work collaboratively with them to develop and implement various programs. I am the Dealers first line of defense with digital education and questions. I act as primary point of contact for the Dealer across digital initiatives and facilitate the integration of go-to-market strategy within each of these programs monthly.
ABOUT DANIELLE LAWRENCE
Digital Marketing | #IWorkWithGM
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