Danielle Eckstein
Manager of Digital Marketing @Arbonne
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WORK HISTORY
Manager of Digital Marketing @Arbonne
Orange County, CA, US
Lead manager of all global digital marketing initiatives for a leading health, wellness and beauty brand. I currently manage all monthly campaign planning and execution for various international markets spanning across all web, email, SMS, and app. I oversee the strategy and implementation of various corporate initiatives through the direct management of a communication, content, and promotional calendar. Within this calendar I map out all web updates, email, sms, and app communications, where messaging is aligned company wide, across 6 international markets.Daily responsibilities include but are not limited to:• Email and web wireframe creation and content ideation• Reporting and analytics • Promotional, cadence, customer relationship, and content strategy • Regular product launch marketing and communication strategy• Weekly Digital Marketing Meetings where all departments and markets align with me on daily communication schedules• Managing the deployment of numerous daily emails and SMS communications by leading a team of 3 email & SMS specialists
EDUCATION
Universitat de Barcelona
Anthropology, photography, art, and cultural studies
University of Colorado Boulder
Bachelor's Degree, Anthropology with a minor in Technology, Arts, and Media, certificate in Advertising
ABOUT DANIELLE ECKSTEIN
Danielle has a decade of experience in eCommerce, digital marketing, content strategy, DTC branding, creative performance, paid acquisition, customer retention, website optimization, social media management, graphic design, email & SMS marketing, SEO, and developing and executing high-level marketing strategy. SKILLS: Adobe Creative Suite, eCommerce platforms (including Shopify, WooCommerce, and Squarespace) Email Marketing (Including MailChimp, Klaviyo, Constant Contact, HubSpot, and Autopilot,) Hootsuite, Google Ads, Facebook Ads, Influence.co, Asana, Slack, Facebook Pixel, Google Tag Manager, Affiliate Marketing, LinkedIn Ads, Google Analytics, Google Search Console, Ahrefs, Google Re-marketing, Google Docs, WordPress, Keynote, Microsoft Office, SalesForce, Dropbox, SEO, PPC, SEM & various CRM platforms.
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